Viewers of KTVA-TV’s 10:00 PM news broadcast got a big surprise Sunday night when reporter Charlo Greene resigned on air, revealing that she owns theAlaska Cannabis Club and will be devoting herself full-time to fighting for the legalization measure that’s on the state’s November ballot.
Polling is very close. A recent Public Policy Polling survey had the measure trailing 44 percent-49 percent, though a separate poll conducted earlier this year for the state’s House GOP caucus showed it leading 52 percent-44 percent.
While she was fined $5,000 for her revelation and choice of verbiage, Greene’s televised stunt is generating a lot of free, earned media about the initiative. However, since much of the attention seems to have resulted from the fact that she signed off with an expletive – “Fuck it, I quit!”
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